New lawThe UK under 16 social media ban was announced. Spring 2027. Your child's preparation is yours to build.
Guided Childhood

For parents of children aged 4 to 16

A clear digital pathway from first screen to 16.

What to do, when to do it, how to do it. Age by age lessons, habits and quests, all science backed, finished with their Digital Passport.

Three questions. Two minutes. Free. No card required.

Founding rate · first 50 families£12.99£7.99a month for life

Built on five of the world's leading researchers in children, social media and mental health, and live data from more than ten national bodies. Reviewed weekly, because the landscape never sits still.

Parent quote

“With DiGi I can ask for help at every step.” Rachel

A family laughing together on the grass, their phone left face down beside them
Bedtime battles
Do your chores and earn device time
Balanced, safe device use
Social media, ready by 16
AI chatbots, explained

Every answer you find says ban it all, or give in and dread it. Neither one teaches your child a single thing. There is a third way, a guided one.

The habit forming star system160 scripts100 lessonsPrintablesHomework helpSchool syllabus trackingOutside play pays mostThe wellbeing tracker

Ask anything, any hour

The expert in your pocket at 11 o’clock.
DiGi, your evidence led guide

It’s 11 o’clock and you’ve just seen something on their phone. You cannot ring anyone. You cannot think straight. You just need to know what to do before they wake up. DiGi has read every study so you do not have to. Tell it what happened and it gives you a researched answer and the exact words to use tomorrow morning.

Not general advice. The script for tonight.

And DiGi remembers. What you tell us matters: your child’s age, their stage, what happened last month. Every answer starts from your family’s history, not from zero.

  • Knows your child's exact age and developmental stage
  • Remembers what you have told it, week to week
  • Covers screen time, gaming, social media, mood, sleep and online safety
  • Built on Odgers, Orben, Przybylski, Livingstone and the NHS guidance
Ask DiGi your first question
DiGi, your evidence led guide
DiGi
Guided Childhood Advisor
Online now
DiGi, your evidence led guide
What is happening at home with screens right now?
Every evening my nine year old comes in from school and immediately wants the TV on. If I say no it is a full meltdown.
DiGi, your evidence led guide
This is one of the most common patterns at Stage 2. The fix is a 20 minute wind down routine with a script so it does not become a fight. Want the exact words for tonight?
Yes please
DiGi, your evidence led guide
Stage 2 · Transition script"Before you get the TV on, let's do your five things: shoes away, bag on hook, snack, five minutes outside, then TV. Deal?" Say it once, warmly. Then hold it.
Ask DiGi about what is happening at home...

Tap a card, get the script

The moments you will recognise

Bedtime every night

"He will not hand over his phone at bedtime. Every single night the same argument. I dread it."

Tap for the fix

What actually fixes this

You are not overreacting. Blue light delays sleep onset by 90 minutes and teenagers need 9 hours. The argument is not about the phone. It is about the bedroom. Say: "The phone charges in the hallway overnight. Not as punishment. This is the rule for the whole house including me." Make it structural tonight. There is no argument when there is no decision to make.

Stage 2 to 4 · Ages 8 to 15

Mood crash

"Her mood after she comes off her phone is awful. Flat, snappy, impossible to reach. I do not know if the phone is causing this or if it is just her."

Tap for the fix

What actually fixes this

The research says yes, it is the phone. A mood drop after screens is a tracked signal, particularly for girls aged 11 to 13. The phone creates a contrast effect: real life feels flat after the stimulation. Say: "I notice you seem low after your phone time. I am not upset, I want to understand it with you." Track it for two weeks. The pattern becomes the conversation.

Stage 3 · Critical window · Ages 11 to 13

I keep shouting

"I lose patience every time. I end up shouting. I feel guilty. And tomorrow the exact same thing happens again."

Tap for the fix

What actually fixes this

You are not a bad parent. You are a parent without a script for a problem that did not exist when you were a child. Guilt after shouting means you care. Say nothing tonight except: "I am sorry I shouted earlier. Tomorrow we try again." Then use DiGi to get the exact words before the next moment happens. You do not lose patience when you already know what to say.

All stages

What to do, when, how

You are not the strategist.
You are the parent. We drive.

Nine in ten parents argue with their kids over screens, and policing without a plan is exactly what every parent has been left to do. So we do the planning. Every week the pathway hands you the next step: this week’s lesson, tonight’s script, the one habit to set. Start at 4 or start at 13, it meets your child where they are.

01

Ten minutes a day

One moment, one script, one small win each evening. Miss a few days and the pathway catches you up. Life happens, the plan holds.

02

The road to 16

Your child moves along five stages, earning passport stamps as they learn. By the time the apps arrive at sixteen, they are ready, because ready was built.

03

They earn their screen time

Real jobs and play earn stars. Stars buy agreed screen time on the star timer. The argument ends because the deal is theirs, and they keep it.

Guardrails you teach. Not gates you lock.

The real thing, not a mockup

One calm system.
Every part earns its place.

160
scripts
100
lessons
5
stages
1
family account, every child
Daily tips that fit tonight

A script and a tip for the exact fight you are having. Ten minutes a day, and the pathway catches you up whenever life happens.

Chores earn screen time

Your child ticks real jobs in their own app, stars land in their star bank, stars buy agreed device time. The fight ends because the deal is theirs.

Balance, watched together

Safe device settings by age, matched with the reward star system. Outside play pays the most stars, and the wellbeing tracker shows the balance shifting.

Lessons in social media, gaming and AI

Age by age lessons so they can spot an algorithm, a fake and an AI chatbot long before 16. Social media and AI literate, not just supervised.

School calendar reminders

Term dates, homework rhythms and school activity messages home, so the plan fits real weeks, not perfect ones.

The Digital Passport

Every stage stamped, every page earned. Tap each page open above, done by 16.

Plus printables in English and Spanish, 24 age gated learning games, and school activity messages home. No device of their own yet? Everything works through your app, so a six year old can hold their first jobs list years before their first phone.

For schools: see the school programme

See inside

This is the real thing, not a mockup

Every picture below is the product as families use it today: the passport your child fills up, the bucket lists you print, the sheets that earn stars.

The digital passport in the app: the Builder stage page with its progress circle filling
The passport they earn

One page per stage, the circle fills as they learn, a stamp when the stage is done. The whole journey to 16 in a little book they want to finish.

A bucket list the family built in the app, printed onto a drawn bucket to colour in
Bucket lists they build

Pick the ideas together, print the bucket, colour it in. The finished page is worth stars toward their screen time.

The Kindness Bucket List printable, a hand drawn colouring sheet
The offline pathway

A library of beautiful printables, in English and Spanish, every finished sheet handed back for stars.

The child app: star bank, daily goal, a saving goal for film night, and today's quests
Their own app

Quests to tick, jobs to request, and a star bank that turns into agreed screen time, with outside play earning the most. No device of their own yet? It runs from your phone.

An earned passport page: the Foundation stage stamped complete
Stamped, not nagged

Progress a child can hold: lessons done, quests ticked, pages stamped. Screens earned, never fought over.

Safety without surveillance

We will never ask you to spy on your child.

Control apps sell certainty and deliver an arms race. Kids disable them in days, and every fight gets worse. We teach the settings worth setting, show you what to look for, and build the one thing no app can: a child who comes to you first.

The settings that matter

Per age, per device, done together rather than in secret. A checklist you set once and review each stage, so the workaround conversation is a trust conversation, not a discovery.

The signals worth noticing

Mood after screens, sleep, withdrawal from things they loved. What the research says to pay attention to, for your child and for you, without panic and without diagnosis.

Balance that holds

Screens and outdoors, both done well. Quests push play outside, the star timer keeps the deal honest, and the wellbeing tracker shows the balance actually shifting.

What changes and when

Tonight. This term. Sixteen. Always.

Tonight

"The phone charges in the hallway from tonight. Whole house rule, mine included." One script, one calmer bedtime.

This term

The fights shrink. The conversations open. You trust yourself as a parent again.

At 16

They walk into social media the way you wanted them to. Ready, not just released. Passport stamped, habits set, and they still come to you.

Always

"I trust myself as a parent again." The rules become a relationship. That is the whole point.

The idea behind the pathway

Your child's social media passport

Just as a child cannot drive without a licence, they step onto social media with a passport they have earned, one stage at a time. This is not about banning. It is about preparation, the skills to navigate the digital world rather than hide from it. Your child earns the passport page by page: safe digital usage, healthy habits from the start, no matter what age they join.

Guided Childhood
Digital Passport
Ages 4 to 16 · Prepared, not postponed
One stamp earned each stage · tap a stamp to open its page
Foundation · 4 to 7 · The passport starts here
The very first pages
Pebble, this stage's Planet Friend

No feeds, no solo device, nothing to navigate alone yet. This is where a child first learns that some things on a screen are true and some are not, side by side with you. Every stage after this builds on it.

This stage in one habitKeep it shared. Same room, same screen. The passport is being written already, in how calm and normal screens feel at home.

At 16, when social media and the first vote arrive together, the cliff edge is just a step. Your child is prepared, educated and safe, and so are you.

The digital passport inside the app, a stage page with its circle filling
Live in the app today
Settings that grow with them

The parental device settings relax as each stamp is earned, so freedom is age related and earned, never handed over all at once. A feature phone around 9, a guided smartphone later, real social media at 16.

Start at any age

Joining when your child is 13 or 15? You never miss a stamp. We start where they are and build a catch up plan to get them up to speed, so the passport still completes by 16.

Start where your child is

Where is your child right now?

Multiple children at different stages? One account covers all of them.

01 · Ages 4 to 7
Foundation
Pebble, the Ages 4 to 7 Planet Friend

"I cannot get my four year old off the iPad. What am I doing wrong?"

EYFS and KS1 · Shared screen
TV routinesCo viewingNo solo device
02 · Ages 8 to 10
First Steps
Bloop, the Ages 8 to 10 Planet Friend

"The moment he walks in from school it is TV or gaming. I cannot break the cycle."

KS2 · Yr 3 to 5 · Restricted phone
After school TVGaming timeBoredom
03 · Ages 11 to 13
Explorer
Orbit, the Ages 11 to 13 Planet Friend

"Her mood drops every time she puts her phone down. I am worried."

KS2/KS3 · Yr 6 to 8 · Guided smartphone
Mood after screensSleep rulesWorkarounds
04 · Ages 13 to 15
Navigator
Nova, the Ages 13 to 15 Planet Friend

"He has accounts I do not know about. What do I do?"

KS3/KS4 · Yr 9 to 10 · Monitored social
VPNsUnknown accountsReputation
05 · Ages 16+
Independent
Cosmo, the Ages 16+ Planet Friend

"She is 16 next month. I have no idea if she is ready."

KS4/KS5 · Yr 11+ · Trust based
Full accessAI literacyReadiness
Justin Phillips, founder of Guided Childhood

Justin Phillips

Founder, Guided Childhood

I watched my daughter scroll for three hours and realised the conversation I was missing

I am Justin Phillips, founder of The Social Billboard and Guided Childhood. I am not a researcher. I read the researchers. Then I built a platform that translates what they found into something parents can actually use this week.

The problem is not the phone. The problem is nobody gave parents a map. A law about social media does not give you one. Guided Childhood does.

Find my starting point

The science moves. So do we.

Five leading researchers in children, social media and mental health. Live data from more than ten national associations, NHS and NSPCC among them. Every lesson and every DiGi answer reviewed weekly against the newest findings, so tonight's guidance matches the world your child is actually in. See the evidence

From our first families

Real words from real parents

You are not doing this wrong, and you are not doing it alone.

I was so nervous about giving my 11 year old a smartphone. With DiGi I can ask for help at every step, it shows me exactly how to set things up safely, and it settles me whenever a problem comes up.

Rachel
Guided Childhood parent

It was gone midnight and I still could not get my 12 year old to sleep. I have so many moments like that in a week, and DiGi remembers them. It catches up with me on Sunday with a plan to make it better, and I do not feel like a bad parent anymore.

Joanne Reed
Guided Childhood parent

I was worried Lilly was on her device too much. Now I can track how she is doing, and the quests help her balance her screen time with getting outside to play.

Maria Daniels
Guided Childhood parent

Imagine this time next year. You know exactly what to say. The conversations do not spiral. Your child comes to you.

LimitedFounder Rate: first 50 members only. Lock in £7.99/month for life.
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Free Trial
Free
Four days. No card required.
  • Four days inside the platform
  • DiGi, with a daily limit
  • A starter set of scripts
  • Your age stage roadmap
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The founder rate is claimed at sign up, first 50 families only. Start your trial now and it is yours.

Best value
Annual OS
£99/year
Save £57. Two months free.
  • The star quest: jobs earn stars, stars become screen minutes
  • Your child’s own app, no login, plus the paper star chart
  • All 160 scripts and the daily moments
  • DiGi, unlimited
  • The homework decoder and curriculum help
  • Full lesson library, every stage
  • The wellbeing tracker, and what is working, per worry
  • The passport to sixteen, and printables with their name on
  • School lesson packs included
Start now
Monthly
Guided Childhood OS
£12.99/month
First 50: lock in £7.99/month for life.
  • Everything in annual
  • Pay month to month
  • Cancel any time
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FAQs

Questions parents ask us

At what age should my child get their first phone?

There is no single right age. Guided Childhood uses a five stage pathway from ages 4 to 16. The right time depends on your child's stage of development, your family structure, and what boundaries you have in place. Stage 2 (ages 8 to 10) is typically when children get a restricted first device. Stage 3 (ages 11 to 13) is when smartphones become more common. The question is not when but how.

How do I deal with screen time arguments every day?

Screen time arguments happen when limits are inconsistent or when structure is missing. Guided Childhood gives you the exact scripts for the most common daily battles including after school TV demands, bedtime phone fights, and gaming meltdowns. The fix is structural, not stricter. One consistent routine replaces most daily arguments within two weeks.

When should children be allowed on social media?

The UK minimum age for most platforms is 13. Research by Dr Amy Orben at Cambridge identifies ages 11 to 13 as the highest sensitivity window, particularly for girls. Guided Childhood Stage 3 covers exactly this: the conversation to have before access, what to watch for during access, and the boundaries that protect without destroying trust.

Is screen time really harmful for children?

The research is more nuanced than most headlines suggest. Professor Candice Odgers at UC Irvine and Professor Andrew Przybylski at Oxford both find that the effects depend heavily on context, vulnerability, and structure. Screen time is not uniformly harmful. Too much, too early, without structure, for already vulnerable children is where risk concentrates. Guided Childhood is built on this nuanced research, not panic.

What is Guided Childhood and how does it work?

Guided Childhood is a clear digital pathway from first screen to 16 for UK families. You identify your child's stage, then the pathway tells you what to do, when to do it and how to do it: daily moments with the exact words, 160 scripts for the hard conversations, 100 lessons you can teach at home, a Digital Passport your child earns stage by stage, family quests where real jobs earn stars and stars buy agreed screen time, a child app for checking and requesting jobs, printables in English and Spanish, 24 age gated learning games, device setting checklists, a wellbeing tracker, a family agreement builder, and DiGi, your evidence led guide, whenever you need the specific words. It takes around ten minutes a day, and if you miss a few days the pathway catches you up.

Does Guided Childhood prepare my child for the UK under 16 social media ban?

Yes, that is the core of it. The UK ban delays social media access until 16 but does not teach children anything. Guided Childhood builds the judgement in the years before: a five stage pathway from age 4, lessons in misinformation, algorithms and AI literacy, and a Digital Passport earned stage by stage, so 16 arrives as a step rather than a cliff edge. Arriving with habits beats arriving with rules.

How do children earn screen time on Guided Childhood?

Children tick off real jobs and chores in their own app, and outside play pays the most. Stars land in their star bank, and stars buy agreed screen time on the star timer. Because the deal is theirs, the daily argument ends. Families without a child device run the whole thing from the parent app.

How do I teach my child about AI and chatbots?

Guided Childhood includes age by age AI literacy lessons: what an AI chatbot is, why it sounds confident when it is wrong, how algorithms and recommendation feeds work, and how to spot AI generated content. By 16 your child is AI literate, not just supervised.

Is banning devices better than teaching digital literacy?

OECD research finds device access among UK teenagers is now nearly universal, so the gap that remains is not who owns a device but who is taught to use one well. A ban does not close that gap. It removes the deep end from the child who was never taught, while the child already getting lessons is unaffected. Guided Childhood teaches digital literacy in stages instead, the same way children are taught to swim.

Your family’s pathway starts free today

It is not too late.
It is not too early either.

There are more school pickups, more car journeys, more evenings ahead of you than behind you. Start tonight. One account covers all your children.

Start for free
No card required · 30 day money back on launch